New: AI Is Not Your Enemy, 87 prompts for event professionals. Now on Selar.
The Diary of an Event Girl

I do not just
plan events.
I design what
people remember.

Experience strategy, event consulting, AI tools, and business systems for the people and brands building intentional experiences, and for the professionals who make them happen.

Dr. Chinwe Claire Attoh, event strategist and founder Dr. Chinwe Claire Attoh · Founder

Structure with soul. Strategy with personality. Experiences with intention.

Dr. Chinwe Claire Attoh Doctor turned
event strategist
Meet Claire

A doctor who chose
experiences over medicine.

Dr. Chinwe Claire Attoh trained as a medical doctor, then built one of the more structured event practices in Nigeria.

She founded Events by B&C FABs in 2012, while still in medical school, and spent the next decade producing corporate events, conferences, and experiences across Nigeria and beyond. Along the way she became convinced of one thing: the event industry does not have a talent problem. It has a structure problem.

So she started writing it down. The Diary of an Event Girl is where she teaches the unglamorous machinery that turns a talented planner into a company: systems, pricing, documentation, AI, and the discipline of doing things in the right order.

Meet Claire
The Shop

Tools that turn chaos
into structure.

Digital products for event professionals, from a two thousand naira starter to a full business system. Checkout is secure on Selar.

The transformation

What changes when
you work with me.

01

From chaos to structure

Your business stops living inside your head and starts running on documents anyone can follow.

02

Hours back with AI

Proposals in minutes, not hours. Captions, briefs, and admin handled by tools that finally sound like you.

03

Confident pricing

Know your number, defend your number, and stop being busy but broke.

04

A business that scales

Systems, team, and delegation, so the whole thing does not shake the moment you step away.

Work With Claire

Consulting for people
and brands.

I help individuals and companies create intentional experiences and build smarter event businesses. Every engagement starts with a conversation.

For brands & companies

Experience Strategy & Design

For teams who want a journey, not just a gathering.

Map the full guest journey, from arrival to the memory they leave with. Emotional flow, touchpoints, and moments people talk about.

Learn more
For corporates

Corporate Event Consulting

For organisations that cannot afford for it to go wrong.

Strategy, production advisory, vendor management, VIP protocol, and project oversight for events that carry a brand's reputation.

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For event professionals

Event Business Coaching

For planners ready to build a real company.

Pricing, structure, operations, SOPs, and the leadership shift from doing everything yourself to building a business that runs.

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For forward-thinkers

AI & Systems Consulting

For businesses ready to work smarter.

Workflow review, task automation, prompt systems, templates, and the documentation that lets a team actually adopt it.

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Guest experience

Guest Experience Planning

For events where the guest is the point.

Registration, hospitality, wayfinding, protocol, and departure, designed so good planning feels invisible to the guest.

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Speaking & training

Speaking, Training & Facilitation

For conferences, teams, and industry events.

Keynotes and workshops on structure, AI for events, guest experience, and the future of the African event industry.

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The tech-forward event girl

The future of events is
human, intentional, and
intelligently supported.

Technology should support the human touch, not replace it. I teach event professionals to use AI and systems for the work that drains them, so they can spend their energy on the work only a human can do.

  • AI-assisted planning
  • Workflow automation
  • Proposal & comms support
  • Vendor management systems
  • Digital documentation
  • Guest-management tools
  • Smarter operations
  • Better event data
Start with the AI Kit
The Diary of an Event Girl character
Selected Work

Experiences, produced
with intention.

Corporate events, conferences, production, and guest experience across Nigeria and beyond. Full case studies are being prepared.

MTN Best of the Streets
Brand Experience · 2025

MTN Best of the Streets

British Nigeria Law Forum Summit
Summit · 2025

British Nigeria Law Forum Summit

Honorary Dinner - Ahmadu-Kida Musa
Executive Dinner · 2025

Honorary Dinner · Ahmadu-Kida Musa

In their words
From the initial consultation to the final event, the team was exceptional. Our corporate gala was flawless, and our guests couldn't stop raving about the experience.
SNEPCO Team · Corporate
★★★★★

The team handled every detail, allowing us to enjoy our celebration without any stress. Their professionalism and creativity are unmatched.

R
Reliance Team
Corporate
★★★★★

They truly understood our vision and brought it to life. The decor, coordination, and overall vibe of the event were beyond what we imagined.

D
Dami & Dami
Special celebration
★★★★★

Every detail was meticulously planned, and the team went above and beyond to ensure everything was perfect. We couldn't have asked for more.

N
Nadine & Neal
Special celebration

Selected client words from Claire's work with B&C FABs Group, her event production company.

Free download

The 10 documents
every event business
should have.

And the order to build them in, so you do not try to fix everything in one weekend and give up by Tuesday. Sent straight to your inbox.

The 10 Documents Every Event Business Should Have guide
Notes From an Event Girl

The newsletter for people
who take events seriously.

Practical event-business insight, a few times a month. Leave whenever you like.

Ready when you are

Ready to build an event
business that does not
depend on chaos?

Buy a product, book a consultation, or start with something free. Whatever stage you are at, there is a door here for you.

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